You've worked really hard and put in a huge amount of time and passion to build your business and you feel ready to take the next step and have some professional photos taken to represent your brand.
A personal brand photo shoot should supply you with a series of great go to shots that you can use time and time again for your website, business profile and across all of your social media platforms. If it’s done right, you’ll find that making the investment in a professional photo shoot is well worth it and will enable you to shout about your brand with the confidence that you deserve.
Here are six key tips from Jennifer West Photography to give you some practical advice on how to prepare and make the most out of your photo shoot.
1. Plan with your photographer.
Your photographer is not just the person who will take professional looking photos, they will have a whole wealth of experience and creative input to make sure you get the most from your shoot, whether its a 15 minute or a six hour shoot, planning and working with your photographer before your shoot will give you the very best start to your personal brand shoot.
2. Create a mood board.
For almost every single shoot, I start with a mood board. It’s a great way to get all your thoughts in one place. If you have an idea in your head but find it hard to explain exactly what you like it’s a perfect way to communicate exactly what you’re looking for and explain the mood and look that you’d like. Scour Pinterest and search engines for visual inspiration and include everything that resonates with you including images that you love, colours, locations, and types of looks.
3. Pick a location that speaks to both you and your client.
This will most certainly come from your mood board and it’s always great to have a few shots of you in your working environment but it's also really nice to think about the shots you may need that are in a different location too. Where are you drawn to? Take time to think about locations that represent different elements of you and your business.
4. Choose your looks in advance.
Try on a couple of different but complete looks, at least a few days in advance of your shoot, think about your brand colours and how each outfit and look makes you feel. You should feel comfortable, confident and most importantly yourself. Bring two outfits to your shoot and don't over complicate it, don’t bring too many things along that you don’t need. Ticking this off your mental check list early will ensure that you arrive at your photo shoot feeling fresh and confident with your look.
5. Be Mentally Prepared.
Having photos doesn't come naturally to all of us, so do as much as you can to put yourself in a positive mindset so that you’re feeling as relaxed as possible. You'll want to appear approachable confident and natural. Get a good nights sleep the night before your shoot and you’ll be off to a great start.
6.Have fun. This is the most important thing, remember, this a great opportunity to capture the face behind your business, to see the person that your clients will be entrusting, enjoy the experience and celebrate the fact that you are taking your business to the next level with your personal branding photo shoot and enjoy!
With thanks to the following incredible business women...
Magpie & Hen
Hair & Makeup by Gabrielle